Tourism & adventure
Ardmore Watersports
A booking-first redesign for a kayak and paddleboard outfitter on Ireland's coast, rebuilt around their highest-revenue Shipwreck tour and rebranded mobile-first. Earned a five-star review on Upwork.
The challenge
Ardmore Watersports ran tours and rentals off a site that buried its best money-maker and was awkward on a phone, which is where nearly all of their customers were deciding.
What I did
- 01
Rebuilt the site around their highest-revenue tour instead of treating every offering as equal.
- 02
Refreshed the brand so it looked like the premium experience it actually is.
- 03
Built it mobile-first, because that is where the booking decision happens.
- 04
Made the path from landing on the site to booking a tour as short as it could be.
The outcome
The redesign earned a five-star review on Upwork and an open door for a second phase in the off-season. It was the first paid web project for Arro, and the review it earned is what everything since has been built on.
View the live site ↗A master of his craft… I look forward to working with Logan in the future.
Want something like this for your business?
The demo takes about a minute and you can tap through it on your phone. No form in front of it.